Social Media Marketing (SMM) – A Corporate Strategy


Whilst this emerging and developing medium for connecting people and ‘doing business’, is heralded by some as smm panel ‘the answer’ to successful marketing, it is worth considering some important facts that balance the argument.

We must NOT throw away good marketing basics in order to ‘get in’ on the latest I-Fad. Putting an ill-thought-out سيرفر بيع متابعين corporate profile into the public domain, without giving it the same rigorous thought that you would to a corporate brochure, for example, could be counter-productive.

This means that if the business or product has flaws, it will not ‘paper over’ these cracks, but will simply expose them to a wider audience cheapest smm panel. Best to get our ethos and offering right before we launch it into ‘ether’ space.

These media do give the opportunity to showcase personality and product, but when it comes down to it, (and there will always be exceptions), most people like people contact. This is why frustration grows when we are forced to navigate from one telephone menu of options to another.

Social media is NOT an e-commerce web site where people expect to buy on line, it is an interface designed to give a personal face to an otherwise amorphous business.

Consider what you write, be informative, be generous, be approachable and avoid the hard sell.

Branding is very important and takes mastery to achieve. We all stand in awe at the genius behind simple strap lines that have the ability to recall entire branding messages.

We must know what our core message is. SMM can only amplify what already exists.

A clearly defined business strategy and goal can be supported by a clear social media presence.

It can endorse your work and establish you as an expert in your field and should be a fundamental ‘part’ of you marketing plan.

There are right and wrong ways of doing this and we will be shedding some light on this in future bulletins.

David Vallance is Managing Director at Kit Happens Ltd, a Design & Digital Marketing agency, based in Milton Keynes & London, providing, graphic design & branding, web design [] and digital marketing services

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